PranaSleep

Barnum Design has exceptional expertise in the sleep products industry having created successful, niche brands, in-store marketing programs and sales support materials for many of America’s leading mattress manufacturers as well as pillow and linen packaging programs for major US retailers.

We were approached by the owners of PranaSleep to help them realize their unique vision for a brand of naturally based sleep products designed to enhance the flow of life energy (prana) during sleep. The founder, a passionate yoga student, approached leading teacher and yoga practitioner Rodney Yee to be the public face of the brand. Rodney’s practice, lifestyle and evident inner peace perfectly reflected the attributes and we wanted associated with the brand. Working with Peter Langone, a highly regarded Florida based photographer, we created a series of images for use in consumer advertising, point of sale displays, print collateral, vehicle graphics and web sites.

The unique seven petal lotus we created as part of the brand identity, was utilized in textile designs and labeling across the entire product line. The Prana Lotus Blossom provided the company with a unique brand symbol that serves to identify a wide variety of products while maintaining an elegant aesthetic.