Resolute Racing Shells

Rowing blends personal excellence with precision team-work unlike any other sport. In developing brand identity, advertising and event graphics for Resolute Racing, our goal was to connect with the unique ethos of rowing without being hyperbolic.

By combining dynamic action photography with rich studio images and simple headlines, we have helped to establish the quiet confidence that has propelled this exceptional company forward. We are continuing to grow with Resolute as they extend their core expertise in carbon composites to new markets as well as maintaining their leadership in competitive rowing with new print collateral, advertising and an enhanced web presence.