Perspectives

Our thoughts on the world at large.

General Composites Inc.

Neil Brown - Monday, April 25, 2011


GCi is a leading composite material design and manufacturing specialist known for their ability to solve unusual challenges. Whether developing snowboard bindings for one of the world’s largest sports brands, military backpack frames, or jet engine thrust reversers, GCi always enjoys the challenge of problem solving.

Whether a project is large or small, GCi always starts from a blank slate and asks insightful questions to reveal the ideal attributes of the end product rather than force fitting solutions around preconceived notions. Of course we were delighted to learn about their approach as it is so similar to our own media agnostic process for communications design. That kindred spirit has led to a particularly dynamic and effective collaboration.

In the constant push to increase performance while keeping costs down, a spirit of openness is critical to fostering innovation. Twenty plus years of composite manufacturing experience has taught GCi that standard processes are not always effective or efficient. We’re very excited to launch GCi’s new web site. We think the updated design and content conveys the depth and dynamism of this entrepreneurial company.