Perspectives

Our thoughts on the world at large.

Long Tail Strategy?

Christopher Williams - Tuesday, February 22, 2011

We’re proud to announce the launch of our most recent pro-bono branding and web development project, GimmeShelterPet.com

As you may know, six to eight million animals are brought to shelters around the U.S every year, out of that eight million, four million of those animals are euthanized. The Humane Society of Greater Miami reached out to Barnum for assistance in developing a brand and a web based business dedicated to addressing this issue by supporting adoption guarantee shelters.

Profits from product sales will be donated to adoption guarantee shelters. The first beneficiaries are Soffer and Fine Adoption Center and South Clinic Cutler Bay, both located in Miami, Florida. But the long term vision is to support local shelters across the nation through tracking of on-line sales. If you know of a no-kill shelter that could benefit from this program. Please let us know!

Gimme Shelter’s first products are a line of vitamin supplements that help dogs stay beautiful, happy and healthy. They are made in the USA with human grade ingredients and cost about the same as vitamins found in stores. By purchasing Gimme Shelter Pet Supplements, owners can improve their dogs health while helping to keep homeless pets safe from euthanasia while they await a new, loving family. A true win-win for owners and homeless pets!