This hundred year old brand turned to my team to help make traditional luxury sexy.
The CEO wanted to shake up the market, and the somewhat stodgy perception of the brand – through selective use of risqué imagery. We combined this with a blending of modern type treatments and a rigorously crafted editorial grid to create a site design that felt like a high end print publication.
Product catalog page
In tandem with our work on the primary brand, we developed a new sub brand including identity, web site and print collateral that showcased the company's new, modern design direction.
Print collateral and product photography.
I developed the brand identity, point of sale materials, print collateral and early web presence for this luxury bedding line. The founder, inspired by his own yoga practice, wanted a brand that evoked the balance mind and spirit that comes from long-term dedication of this art. As part of my work, I produced and directed several location shoots with legendary practitioner, Rodney Yee.
Product labeling and print collateral.
Die cut brochure